Ecuador's national football team boosted delivery orders in Ecuador during the 2026 World Cup.

The 2026 FIFA World Cup not only mobilized Ecuadorian fans in front of the TV, but also boosted consumption through delivery apps and mobility services. Digital platforms recorded a significant increase in demand for food, drinks, and travel during Ecuador's World Cup matches.

What did Ecuadorians order during the World Cup?

Delivery platforms agree that shared food products led consumer preferences during the World Cup. On Uber Eats, the top five ordered products during matches were: medium fries, cheeseburger with bacon, soda, chicken breast with fries combo, and wings, chicken, fries, and drink combo.

Home gatherings are the new norm for World Cup viewing

One of the main trends identified by digital platforms is the change in how Ecuadorians live the World Cup. Unlike previous tournaments, where massive gatherings in bars and restaurants dominated, in 2026 Ecuadorians opted for smaller, family gatherings at home. This behavior modified purchasing patterns. Users placed orders two or three hours in advance of match start times and prioritized family-friendly fast food and drink combos.

What impact did the World Cup have on Ecuador's economy?

The World Cup boosted delivery orders in Ecuador, with a growth of over 40% in Ecuador's World Cup matches. The cities with the highest growth rates were Santo Domingo, Santa Elena, Quito, Guayaquil, Machala, and Cuenca. The Restaurant category concentrated most of the demand during sports events, while quick commerce and drink categories also showed significant growth.

Ecuador's national football team faced Mexico in their last match, with a 2-0 result in favor of the Mexicans (2026-07-01). Their recent streak is 1 win, 3 draws, and 1 loss in their last 5 matches (LDWDD, most recent first).

Ecuador's economy benefited from the World Cup, with an increase in delivery and mobility services demand. Ecuadorians opted for home gatherings and ordering food to share, which modified purchasing patterns and had a positive impact on the country's economy.